To launch the Nike Swim SS23 collection, we created The New Wave, a campaign designed to capture the moments of joy and connection people feel to the water.

Our shoot in Spain captured the joy that water can bring through vibrant, candid photography and celebrated people’s connection to it through close up textures such as rocks and flowers found in the bay. The branding is pared back and muted, to let the photography shine, featuring a flowy Nike tick inspired by the movement of water.

Made at Mercieca with Pete Calvert and Jonny Davidson