Stop Ball Watching

Mitre

Integrated campaign to mark the launch of the newly designed Mitre Delta Max EFL / SPFL. Our headline ‘Stop Ball Watching. Start Playing’ celebrates the return of football to screens while encouraging people to get out and play at a time when lockdown restrictions eased.

To bring our campaign to life, I reimagined the colourful, flowy lines on the ball design as hypnotic patterns across multiple touch points including digital, in store and even pitch-side LEDs.

Made at Mercieca with Pete Calvert