Echo Falls x GK Barry

Accolade Wines

Social video campaign to promote the collaboration between Echo Falls and Gen Z influencer GK Barry. It’s designed to resonate with GK Barry’s audience and reinforce Echo Falls’ cultural relevance.​

Informed by the GK Barry brand, and the outrageously fruity branding provided by Echo Falls, I designed the set to feel like an immersive pink wonderland. Her outfits are outlandish, reflecting each of her ‘It’s giving…’ personas for maximum instagram impact. The video uses quick cuts, whip pans and a hyper saturated palette to accentuate this even further.

Made at Mercieca with Clive Norris

Set Design
Art Direction
Video Editing
Colour Grading