Shocktactics

Shock Absorber

Shock Absorber is the UK’s best selling sports bra. They needed a social campaign to help educate women on the importance of wearing the correct bra when exercising in order to prevent irreversible damage to their breasts.

This campaign leverages meme culture and metaphors to create shareable, cheeky and informative content. The global campaign launched in the UK and extended across Europe with activations including Germany, Holland and France.

Made at Mercieca with Pete Calvert