MiniCrops

Vertical Futures

Minicrops is a vertical farming company based in London. They wanted an identity which reflected their sustainable brand ethos and their foodie-first audience. I combined an M and a heart to form a graphic representation of one of their tiny, beautiful plants.

The design is simple, just like their carbon footprint. A muted, natural palate lets the photography shine through, as they wanted to hero their partnerships with chefs who create delicious, sustainable recipes using their greens.

Made at Mercieca with Pete Calvert